passion 4 fashion (and collabs ofc)

Creator Brand Partnerships Video Performance Creative Fashion

Me + My Beloved Closet

Ever since I was 13, there was only one thing I loved more than the whole beauty guru realm: posting all of my crafts and interests to share with the world. So, like many other middle schoolers, I made an Instagram to explore:

@LilyAdlin.Makeup

And soon enough, one of my videos was reposted by a large account, raking in over 300K views. Mind you, this was "viral" in 2016 (ahh at least it was for me). I kept uploading 30-second edited Instagram videos (reels before reels were a thing) and built a 17k following. Naturally, I expanded to YouTube (just another 13-year-old acting like a brand manager).

By the time I was halfway through high school, it became clear that as much as I still loved makeup, putting myself on a platform built for constant critique took a toll on my mental health. So I took a break. During that break, I started making YouTube "vlogs," edited recap videos from trips or daily life. The beauty in romanticizing the ordinary!

As I kept making long-form content, I loved sharing my go-to clothing pieces of the season, shopping hauls, and honestly anything wardrobe-related. When it comes to fashion, I'd definitely consider myself a maximalist. I get it from my mama (she studied at FIDM), so I've been pairing pieces that "should" clash for as long as I can remember.

Soon I began collaborating with companies like e.l.f. Cosmetics, Princess Polly, White Fox, and Curology on brand deals that helped expand my reach, and in return, I got to help tell their product story.

I've been collaborating with Princess Polly since 2020, but I've been shopping from them since way before. I continue to work with them not just because I love their pieces, but because I appreciate their sustainable offerings -- quality/material has always mattered to me. Here are some Princess Polly recents!

recents

some of my favorite little outfits!!!

Birthday outfit

whole fit is princess polly! follow my ig to see the latest discount code ;)

Downtown SLO outfit

another full princess polly fit + the mini 3 in platform uggs bc there is no such thing as too much platform.

Tweed dress outfit

anthropologie tweed dress i got from depop!

Pink outfit

pink skims tank, shimmer pink sheer poncho from depop, low rise princess polly pants

Silk scarf outfit

ahhhh i think top is princess polly?? skirt is def princess polly, silk head scarf is from portugal, shoes from nordstrom rack wait no dsw(?)

Dress from Crossroads

dress is astr but i got it from crossroads!!!

Vintage leather jacket outfit

top and bottom is princess polly and leather jacket is vintage from my mama (she also got custom lining on the inside that is SO cute)

Vegas outfit

vegas in outcast clothing + my bestie gal abby

Another leather jacket outfit

anotha princess polly top+skirt duo paired with my mama's vintage leather jacket

Winter outfit

princess polly head to toe except for the amazon fleece lined tights

Layered outfit

princess polly layered on top + levi jeans + adidas samba mary janes + prada tote (from theRealReal;))

Tie dye maxi dress

tie dye maxi dress is tiger mist (i'm on the right)

Blazer outfit

dress is tiger mist, blazer is thrifted but ann klein i think (?), shoes are mama's!

Beach outfit

kini is frankies, shirt+hat are princess polly

Winter accessories outfit

ear muffs are ugg, top is princess polly, mittens from my brother when he was in switzerland i think(?)

New Year's Eve outfit

top n skirt are princess polly ofc, purse is anthro, fur jacket is kid's section in target?!

Pink dress outfit

dress is princess polly and purse is gucci from my mama (she handed it down as a means of convincing me to carry my epipen around)

Wedding outfit

dress is alamour the label (originally for prom, covid hit, ended up getting it hemmed and wore it to my cousin's wedding in italy

French boutique bikini

princess polly dress + bikini is a hand-me-down via my mom from a french boutique

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